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On the other hand, the same video on YouTube was blurry, making it much harder to follow. In a test done by Medium, Vimeo's video quality was crisp, clean, and easier to read. When it comes to video quality, Vimeo beats out YouTube. Vimeo also offers powerful analytics tools to evaluate performance, but you'll have to pay to access everything but basic stats. YouTube takes the win here because all their analytics - ranging from basic statistics like views to more advanced options - are completely free.

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Plus, when you change the default customization options on your account, all previously embedded videos will update to reflect the changes automatically, with no need to go back and tinker with any code.

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Vimeo's sleek embedded player offers a number of useful customization options that YouTube can't match, including hex color customization and the ability to include a custom player logo (on Business and PRO accounts).

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You can add a password protection option to videos, share a video only with people who follow your account, or even hide it from the Vimeo community - which could be useful if you plan on embedding the video on your website and want it to be viewable in only one place.

Advanced Privacy OptionsД«oth YouTube and Vimeo give you the option to set videos to private or public (the default setting on YouTube is public), but Vimeo offers a handful of more nuanced, specific privacy options if that serves your interests. Vimeo's smaller, more community-driven platform might be a better option if you're hoping to tap into an existing creative niche, or get featured on their hand-curated staff picks page. It's easier for your video to get drowned out by thousands of others if you aren't planning to feature it somewhere off YouTube.

With such a massive audience on YouTube, the environment is naturally more competitive. User numbers don't tell the entire story. YouTube offers an advanced, user-friendly ads platform, as well as personalized support from a 'YouTube Advertising Expert' when you spend $10 a day on ads. If you're thinking of running your own ads on a video platform, you can't beat YouTube (You also can't purchase ad space on Vimeo, even if you wanted to, because they don't allow it.) Vimeo currently doesn't allow ads, and it doesn't look like they'll be changing this policy anytime soon. If you upload your videos to YouTube, there's a good chance a pre-roll ad will play before it, which has the potential to deter some viewers from sticking around. With their highest level, $75/month package, you can store 7TB total with no weekly limits. The basic, free Vimeo account option gives you 500MB of storage per week. YouTube offers unlimited, free storage for all accounts, while Vimeo charges for storage on a tiered basis. Still, if you're seeking higher-touch, personalized support on-demand, a paid Vimeo account is the better option. YouTube offers plenty of free help documentation and access to a (rather crowded) support community. With their paid packages, Vimeo offers several levels of technical support that could be a game-changer for businesses with little video expertise.

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On the other hand, you can have unlimited storage for free on YouTube. With Vimeo Pro, you'll have access to support, advanced analytics, and professional privacy. If you're okay with paying some money, you can get a Vimeo Pro plan. While Vimeo does have a free basic plan, it limits you to 500MB maximum storage per week. Vimeo operates on a tiered pricing model, ranging from a free basic plan to a $75/month package that includes unlimited live streaming. But you might be wondering if Vimeo is as well.

Videos uploaded to Vimeo and YouTube are both optimized automatically for mobile, but YouTube offers more opportunities for mobile discovery and reach. MobileД§0% of all YouTube views come from mobile, and the YouTube mobile app is absolutely dominating the mobile streaming space - outranking even formidable competitors like Netflix, Hulu, and Twitch. Not only will it appear in search results directly on YouTube, but Google also seems to favor videos from YouTube over those posted on other platforms.

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If you're planning to create a video tailored to a specific search query, (e.g., how to pick a font for your website), your video belongs on YouTube. YouTube is the second largest search engine on the internet, right after parent company Google. Vimeo's 230 million monthly viewers and 1.9 million paid subscribers seem insignificant in contrast. YouTube commands an audience of over two billion monthly users - almost half of the entire internet-using population.